I know you’re busy, so here is a brief overview of edge2edge.

Click on the boxed headings if you would like further details in each section.

WHAT?

A radical new approach to help your people to develop the individual ‘edge’ they need to help your organisation to achieve sustainable competitive edge – an approach which is not only more effective but also a fraction of the cost of conventional training programs.

In these turbulent times, to survive and prosper as an organisation, you need people who are:

  • self-aware
  • flexible
  • persuasive
  • resilient in the face of setbacks
  • efficient and capable of handling multiple priorities
  • empathic and emotionally-intelligent
  • enthusiastic and keen to grow
  • analytical and mindful of how cognitive biases can distort thinking
  • commercially savvy and aware of the financial implications of their decisions
  • results-focused and good planners
  • inspirational and who bring the best out of others

We refer to these qualities as edge.

Edge helps to transform expertise into results.

Edge sets individuals apart and enables them to leverage their technical skills and professional expertise to deliver exceptional results. Even the most highly-skilled engineer, accountant, designer, sales person, project manager … can be more effective if they have edge.

There are 6 programs:
  • personal edge
  • productivity edge
  • communication edge
  • leadership edge
  • financial edge
  • commercial edge.
Each is described in more detail on the relevant program page – links in the menu at the top of the page.

WHY?

Your people can have an incredible impact on your organisation’s results – and never more so than in the current VUCA (Volatile, Uncertain, Complex, Ambigous) environment, where the rules of success are being rewritten by advances in AI, robotics and the Internet of Things. Your biggest competitor in 3 years’ time may not be in your market right now; in fact, they may not even exist such is the pace and scale of change that new technology enables.

Edge enables people to adapt and respond, not only embracing change but anticipating it and driving it. Having individual edge motivates people to give more discretionary effort (the extra that people choose to give over and above the job description). Instead of putting up with inefficiencies and bad processes, they eliminate them and develop better ways of working. In this professional, can-do culture, they get more done. There’s a buzz of a positive energy and a desire to do great things.

What a place to work!

What an organisation to do business with!

Well the good news is that everyone has the potential to develop edge. Edge is not a set of innate, you-either-have-it-or-you-don’t, qualities.

Every aspect of edge can be developed.

WHO WILL BENEFIT?

Our programs are designed for technical experts, professionals and managers across all sectors.

You may be wondering how these programs can be suitable for such a broad range of people. This is possible because the fundamental principles of edge are the same whatever your role or industry. Sometimes industry- or role-specific programs can reinforce old ways of thinking and that could be dangerous in a changing world. Of course, there are nuances and these will be explored during our small group webinars and discussion forums (more in the How section).

Generally, each program will consist of a group of between 5 and 10 people from your organisation. The group may consist of members of a senior management or project team, individuals from a particular function, business unit or location or people from across the business.

There are advantages in having functional diversity in a group but a program can also be a great way of building a cohesive team, equipping people with the skills and attitudes to work together more effectively.

WHO ARE WE?

I am Paul Taylor and I am the lead developer and will facilitate most of the programs.

Over the last 25 years I have worked in over 35 countries with organisations in almost every industry, ranging from start-ups through to global corporations.

I have an MBA from London University and an MA from Oxford University.

I have strong connections with an international network of excellent trainers who have worked on many of the same blended (online and face-to-face) programs as myself. When appropriate, these experts can facilitate sessions.

My partner at edge2edge is Robert Scrafton. We have known each other since university and have worked together in a number of businesses. Robert manages the marketing, commercial and administration side of the business along with his team.

I got bored writing the standard corporate resume, and I figured that you would probably be more interested in what I’m really like rather than some brand-washed profile. So I made this video.

HOW?

I have developed a radical new approach that, I believe, is both more effective and cheaper than conventional training programs.

Each individual is part of a small group with a maximum of 10 members. After an initial introductory webinar involving the group members, individuals will work at their own pace accessing content on our online LMS (Learning Management System). They will watch videos, read articles, take questionnaires and undertake small assignments (note: these are always practical, work-related activities).

These resources provide the core knowledge and, unlike a conventional face-to-face training session, individuals have plenty of time to reflect and experiment with their learning. At any time, individuals can engage in discussions with their own group in a private group forum or with the wider community in our public forum.

Periodically, there will be a group webinar where each person can ask questions and share their insights. By limiting the group size, each group member has an opportunity to discuss and find answers to real-world challenges.

Here is a video showing how participants access the online content.

Further down the page, you will find a link to access a sample program so that you can get a feel for how our system works.

If you are used to conventional training programs, you may be wondering how an online program can have a greater impact than a face-to-face (f2f) workshop.

The problem with f2f training is that it is expensive (more on this later) and so maximum (perceived) value must be extracted from every minute. Therefore typically, in a f2f workshop, there will be a presentation by a facilitator, followed immediately by an activity to apply the learning. There is little time for reflection or deeper analysis and, as a result, activities intended to deepen learning, like role plays, tend to be superficial. There’s a quick debrief and then on to the next topic. No chance to go away and experiment in the real world in situations where there is something at stake. At the end of the training day, participants are exhausted and any learning from earlier in the day is rapidly fading.

There is a limit to how much can be knowledge can be crammed-in to the human brain in a single day. And as for a multi-day program, how much are participants likely to remember from the first morning as knowledge is piled on top of knowledge.

And then, when participants return to work, they have to catch-up on all the stuff that accumulated while they were away. Often, they don’t even try to apply their learning, they are too busy getting stuff done and within days the training is a fuzzy blur.

What a waste!

Surely there has to be a better way …

Our online content is delivered in bite-sized chunks. Individuals go at their own pace, with time to reflect and try things out. As a result, learning is more likely to be remembered and used.

We intersperse self-managed learning with group webinars where individuals can ask questions and apply their learning to different scenarios, having had time to reflect. In the webinars, participants can share their experiences and insights and are likely to learn as much from each other as from the facilitator.

This approach of acquiring knowledge, reflecting, experimenting and then engaging with others leads to much richer discussions than most f2f training sessions.

And we go further. As individuals complete content sections on the LMS, they trigger a series of emails. Three days, ten days, a month, six months and a year after completing a section, each participant will receive an email reminding them of the key content that they covered. This spaced repetition and recall approach has been shown to be the most effective way to learn and, crucially, retain and apply knowledge. Furthermore, participants retain access to the course materials and discussion forums and so can refresh their learning at any time.

Well, some people will find it easier than others, just as some people will engage fully during a f2f session and others won’t. Here’s how we support learners:

  • we always position the programs, particularly in the introductory webinars, as being good for the individual’s career, of value outside of work and interesting (they are!). In other words, developing is not something that they have to do, it is something that they will want to do.
  • the program webinars are interactive and require participation based on self-managed learning. They will not be able to fully participate if they have not completed earlier sections. This is one of the reasons that we limit the number of participants: there’s no place to hide!
  • we promote a commitment to the learning group. Each member will feel a responsibility to the others in supporting their learning by contributing fully.
  • our LMS tracks the progress of each individual and so, if we see that someone is falling behind, we can intervene and provide assistance.
  • in each program there are activities that help participants to keep on track and manage their learning
  • I have designed many webinars for clients which have been delivered hundreds of times by myself and other facilitators. The feedback that I have received means that I understand what type of structure and content is the most effective. Similarly, having delivered hundreds of webinars over the last 15 years I know how to keep people engaged.
  • self-discipline is one of the components of edge! In the Personal Edge program, we help participants to develop their self-discipline.

Always a possibility but again, no different from an individual’s mind wandering during a f2f session. However, because our webinars are interactive and participatory, we don’t believe this is an issue.

Pretty much any desktop, laptop or tablet with an internet connection can be used. The systems we use do not require any additional software or browser extensions to be added. During webinars, a microphone and speaker, integrated in most laptops and tablets, will be required. Alternatively, a headset, costing a few dollars, can be used.

Although not essential, we prefer participants to have a webcam too.

No it doesn’t.

Face-to-face workshops can still be effective for honing and refining skills – after knowledge has been acquired online. As mentioned above, many f2f training workshops leave too little time for participants to reflect and internalise new knowledge. However, an online program lets individuals manage their own learning, allowing time for reflection, experimentation in real situations and discussion. In our core programs, we would then use webinars to delve deeper and practise skills.

A f2f workshop may still be appropriate in certain situations. We have facilitated hundreds of these sessions and are happy to discuss f2f workshop sessions with you.

Yes.

If your organisation is facing particular challenges or you wish to focus on particular skills or scenarios, we can adapt our materials or create new materials (there will be additional fees for this work). We can accommodate presenters from within your organisation if you wish – perhaps an accountant on your budgeting system or an HR professional on disciplinary issues.

Our core online programs are cheaper because we have eliminated the costs of travel, accommodation, venue hire, refreshments and expensive workshop facilitation fees.

In addition, because training is in bite-sized chunks consumed when convenient, rather than entire days away from work, productivity doesn’t suffer.

And not only do our programs cost less. They produce greater real-world performance improvements, leading to better results for your organisation. On any cost-benefit analysis, it makes sense. 

WHEN?

Participants manage their own learning, the only constraint being scheduled webinars. Wherever there is an internet connection, the materials can be accessed – computer, tablet or phone. Thus, learning can take place while commuting, during a lunch break or sitting in the garden at home. It may be a 5 minutes session or an hour and our LMS will track progress, enabling the individual to pick up exactly where they left off next time.

If you’re a participant and have had a tough day, no problem – postpone the session until tomorrow when you will have more energy. As a participant, you are in control.

try it out!

If you would like to get a sense of what our online programs are like, click on the button below and you can enrol in our sample program.

We’ll ask for your name and email so that you have your own personal account and the system will track your progress. In addition, we’ll demonstrate how our spaced repetition approach works by sending you a few summary emails. 

We will also send you our newsletter which contains content relating to edge. We think you’ll like it but if you don’t, just click on the unsubscribe link at the bottom of each newsletter.

Rest assured that we are GDPR compliant and we never share your details with anyone.

HOW MUCH?

Isn’t it irritating when companies won’t give you an idea of their pricing, forcing you to contact them for a quotation? Of course, we would love to talk to you too (please click here) but we know that that conversation may depend on our prices. So here they are.

Online Programs: £1597 per group of 5, plus £197 per additional person. Maximum 10 people per group. That’s an investment of less than £250 per person for training which could transform your organisation’s results, not just this year but for year after year.

(The maximum of 10 means that individual issues can be addressed during webinars.)

To join one of our public programs, the cost is £297 per person. There will be a maximum of 10 people per learning group – check out our schedule.

Individual Coaching: £99 per 50 minutes session.

Development work: we are happy to produce customised materials. Development fees: £700 per day.

Face-to-face workshops: (for skills practice) £1250 per day, plus expenses.

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